Popular Makeup Products 2024

Popular Makeup Products 2024. From nostalgic makeup products that blew up on tiktok and sustainable skincare innovations that reshaped our routines to the latest buzzy launches, 2024 so far has been a playground for our beauty. In 2023, we saw everything from strawberry girl makeup (all pink) to pumpkin spice makeup (all orange) and latte makeup (all brown) grace our tiktok’s “for you” page.

See our favorite makeup products of 2024! Shop the top viral makeup, skincare, and hair styling products.